Responses by Bluecadet
Background: The Independence Visitor Center (IVC) of Philadelphia welcomes and serves over 2.5 million visitors each year. We partnered with IVC to improve this essential resource and make the visitor experience as informative, convenient and streamlined as possible. Our goal was to ensure that visitors have easy access to information and opportunities to learn about everything Philadelphia has to offer, all from a clean, comfortable “home base” in the city.
Reasoning: Cosmetic changes wouldn’t be enough to achieve the level of improvement we were aiming for; we would have to implement sweeping digital upgrades as well as spatial updates to the IVC building itself. The resulting interactive touchscreens and digital signage, new theater playing an eight-minute film on Philadelphia’s highlights and amended bathrooms and gift shop exponentially improved IVC’s offerings and set a new standard for visitor centers across the country.
Challenges: This project called for the involvement of every Bluecadet discipline; our strategy, content, spatial, design and development teams worked to seamlessly integrate the multiple components of the improvement plan.
Favorite details: Because tourists often encounter IVC online before they arrive in Philadelphia, it was important for us to create a visitor experience that bridges the digital and physical space. We’re proud of our new IVC logo and icons, color schemes and film styles that are present on both the website and in the building itself, recognizable visual markers that reassure visitors that they’re in the right place.
Time constraints: IVC brought us onto the Visitor Experience Improvement Plan from its inception. We worked with IVC to create a fundraising video for the initiative, and from there, enjoyed a successful, multi-year relationship that produced updated branding, a new website and the digital and spatial improvements to the Center itself. The duration of the project and the partnership of the IVC team under CEO Jim Curato allowed us to really dig in and create a suite of products for a cohesive digital and physical visitor experience.
Anything new: 2.5 million visitors per year means a wide spectrum of unique visitor journeys, each of which we had to keep in mind while designing both the digital and physical updates to IVC’s space. From the height-sensing, machine-learning-enabled Concierge Wall to the seating plan of the new theater, accessibility was at the front of mind for our team of strategists, designers and developers.