As America's first motorcycle company, there's a lot of soul in the Indian Motorcycle brand. That spirit resonates in the industrial and graphic design elements developed in its identity throughout the years, including the classic Indian Motorcycle logos, badges and typography. To launch the 2015 model year lineup, Indian wanted to highlight the new riding experience its bikes offer while maintaining the rich heritage of the brand. The 2015 catalog aimed at bringing new riders into the brand and showcasing Indian Motorcycles as bikes for real riders. Each bike leveraged iconic elements of the heritage in a way that pays respect to the past, without getting stuck in it.
Pentagram’s new identity for Café Royal taps into its history, as well as its renovation.