For the 2013 Indian Motorcycle Catalog, Colle+McVoy wanted to create something that would highlight the bikes, but also have more lasting value. Instead of making a simple page-by-page catalog, the Minneapolis-based agency manifested a unique piece with multiple, independent sections that each fold out into a collectible poster. A perfect way to entice riders, thousands of whom bring the catalog/posters home from dealers and motorcycle shows across the country. The design brings the vintage appeal of the 113-year The Indian Motorcycle brand into a modern scale, building excitement and confidence in the brand's future under its new ownership by power sports company Polaris.
The identity design by Pentagram captures the foundation’s distinctive sensibility.