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Indiegogo is one of the world’s largest crowdfunding platforms, and its campaigns have created award-winning documentary films, brought relief to refugee camps, put students through college, sent bands on global tours and helped inventors bring their ideas to life. When rebranding the company, Los Angeles-based PUSH Offices considered how an identity system could express that sense of limitless possibility and all the emotions, promises and personality that define Indiegogo. The design solution was to make the Indiegogo community the heart of the identity. PUSH Offices created a flexible system that puts customers’ successes at the forefront. This involved a radical departure from the traditional idea of a fixed, rigid identity system in favor of something fluid, evolving and dynamic. The logo, which is the core of the identity, contains a constantly changing image of a campaign within its frame. There are endless variations, each telling a different campaign story. On the website, a different logo is shown on every page, every day.

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