Croatia-based design studio Bunch Zagreb recently completed the second stage in the brand development of Zagreb’s Institut Parfumeur Flores. While the first stage focused on establishing the brand (a set of flowers that can be used individually or together to communicate the identity) through stationery and various key in-store elements, stage two extends the flower palette throughout the store, keeping it playful and diverse. The identity was applied to bags, stickers, pencils, ribbons, labels and a large interior sign was detailed with silhouetted perfume bottles spelling out the company name.