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“Forcefully blurring the boundaries between video art and commercial advertisement, we designed and produced the expressive content of one of the world’s largest high-resolution video walls. The wall, located in the lobby of the new, Frank Gehry-designed InterActiveCorp headquarters in New York City provides inspiring communication promoting IAC’s businesses,” founder Jakob Trollbäck said. “The 120-foot long and 11-foot high wall serves as both marketing real estate for IAC brands and a creative destination in its own right. The brand-specific modules are based on a theme reflecting the consumer experience associated with IAC’s online businesses, such as ‘I Date,’ ‘I Travel’ and ‘I Shop.’”

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