Interface is the world leader in environmentally responsible modular carpet. Grand Rapids, Michigan-based Peopledesign recently helped launch Interface's Hospitality line, at the 2011 HD Expo in Las Vegas, to influential architects and designers, specifiers and hospitality brand managers. Grounded in customer research, the campaign is based on the strengths of modular floor design products and includes the complementary identity DYF! (Design Your Floor!). The playful theme for the show and beyond, highlights the company’s core product benefits and included event materials, booth design, a movie  that played on a loop during the show, original overhead photography of product applications and options, a Web site and printed handouts.