In 2011, the United Nations declared Internet access a basic human right, along with freedom of speech, gender equality, water and shelter. Yet half of the world still lacks online access. So in 2013, Facebook launched a global initiative, Internet.org, to connect those 4.1 billion people to the Internet. In trying to raise awareness of Internet.org, ad agency Sid Lee New York created a series of print ads featuring various cut-in-half objects created with a combination of photography by New York–based Francisco de Deus, 3-D graphics and retouching. Each object, whether an electric guitar or a painting, tells the story of the Internet’s missing potential—because half the world is not connected to the Internet, we’re missing out on half of what we could be discovering online, from art to music to stories to knowledge and so much more.
This brand identity by blok design captures the quiet gravitas of a Canadian architecture firm’s work.