In the north of Scotland, outside the city of Perth, Inveralmond Brewery constantly innovates to produce new beers every season. With its growing popularity and loyal fan base, the brewery wanted to visually unify its annually changing beers with its core range. So it turned to Freytag Anderson for a rebrand. First on the Glasgow, Scotland–based studio’s mind was ensuring that the new design elements could be applied across all future products, adapting to the seasonal range, bar equipment and merchandise as required; the studio also wanted to reestablish the brewery’s authenticity and values. Freytag Anderson modernized the brewery’s logo without abandoning its origin or the brewery’s history. To tap into the nostalgia of Scotland, the studio then commissioned the Skye, Scotland–based watercolorist Peter McDermott to create bespoke illustrations for each beer in the core range. The landscapes he created provide an immediately recognizable sense of place and old-world charm. With the newly branded core range fresh off the production line, the brewery’s seasonal range will soon follow.
One Twenty Three West turns a pastry chef’s artwork into equally sweet packaging.