Since opening in 1914 with a single red deer fawn, the Jacksonville Zoo and Gardens has grown to include more than 2,500 rare and exotic animals and plant species. It's also been recognized nationally for its award-winning exhibitions. The efforts and investments the zoo has made to improve animal upkeep and the zoo-goer experience has resulted in record attendance. In order to help keep the turnstiles turning, local ad agency, The Robin Shepherd Group created a campaign that allows the stars of the show, the animals, to shine.