Sweden-based Prince Hat was commissioned this past summer by Jashanmal Group, Dubai to create an advertising campaign for its chain of bookstores. Running in print (in Gulf News and The National) and online, the creative execution consists of a series of title manipulations of various well-known books. There is also a limited-run of posters available through the bookstores in Dubai and Bahrain and pocket-sized notebooks with the artwork will be for sale in the stores.
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