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BBDO Detroit created these two print ads (in conjunction with a TV spot) to introduce the all new Jeep Compass. The campaign features a “person,” comprised of urban elements, riding the Compass through the city like a surfer, a skater (TV) and a yogi, to highlight the ride and handling of the car. “Surfer” is running in the January issue of ESPN and “Yoga” can be found in Self and Jane.
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