TBWA\365 recently launched this interactive module to promote the iBook version of Jetlag, by TBWA Worldwide chairman Jean-Marie Dru. The video takes place on a plane, in a seat next to the author where he shares reflections drawn from 40 years in communications. The agency worked with developers from Dailymotion to design a new type of video player that enables users to control the film with a keyboard; each letter provides an illustrated story taken from one of the chapters. Also built into the player is the ability to buy the book with a single click into iTunes.
Proof Advertising’s packaging and campaign reflect Texas’s attitude of defiance.