WPP’s The Brand Union recently completed a redesign for Karlsson’s Gold Vodka with a bottle design intended to communicate a 250-year-old distilling tradition and speak of the world's first luxury premium vodka. Inspired by the golden potatoes that give Karlsson’s Gold its character, the bottle has a round silhouette. The intensely black label, with details in gold and purple, and signed by Karlsson’s Master Blender is printed on the inside with images of the golden potatoes to give the bottle a golden shine as the cap is untwisted and the vodka poured. The elegant black cap with profiled stripes—part with a shiny luster and part without—is cast polypropylene, a recyclable plastic.