As lifestyles get busier and the concept of weekend-long back country trips becomes obsolete, front country day trips are becoming the new type of getaway. Along with it comes a new breed of lifestyle-based, family-oriented gear that’s convenient, innovative and portable. To introduce the Kelty Basecamp line, Sacramento, California-based Glass McClure created a series of print ads that present the functionality of these products in a simple, unexpected and noticeable way.
