In contrast to ads that rely on aspirational conversations at a time when consumers are under increasing financial pressure, Cramer-Krasselt Chicago launched Key Bank's “Money Needs Attention” campaign featuring real customers sharing their real stories. This spot, from a series of three by Digital Kitchen, combines illustration, animation and clever metaphors with voiceover work, created and culled from real interviews. It feels genuine because it is genuine. The campaign kicked off August 8.
