Kia didn’t invent the engine, MP3 technology, SIRIUS satellite radio or Bluetooth, and they weren’t the first to have class-leading standard safety features. But they were the first to put these and a host of other impressive standard features into a compact car—it’s why the new Kia Forte is positioned as “The First of its Kind.” Los Angeles-based creative shop David&Goliath embraced this notion by creating print executions featuring uncanny, never-seen-before animals that represent the main characteristics of the Forte. The indie agency teamed up with photographer Dimitri Daniloff to bring these odd, alluring creatures to life. The campaign does a smart and eye-catching job of proving there’s nothing quite like the new Kia Forte.

headline 1: Fast and fuel efficient.
headline 2: Safe and stylish.
headline 3: Swift and spacious.