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“Realizing every parent’s challenge to conveniently prepare healthy, fresh meals for their kids gave our client his ‘Eureka’ moment—create a grocery store dedicated to the nutritional needs of kids and provide peace-of-mind and convenience for parents,” said John Creson, executive creative director. “As the category creator, our work needed to define this category in the consumer’s mind to insulate the brand from future competition. The bold and graphic design system appeals to the affluent-urban mom’s sensibility while making healthy food fun for kids. The overall spirit of the branding highlights the fresh ingredients. The graphic quality of the fruit icons combined with the bold colors and the friendly, contemporary typography, emphasize the Kidfresh position as a premium and healthy grocery store for kids. Since its opening, Kidfresh has appeared on cbs and nbc’s The Today Show. Kidfresh has gained recognition and has become an essential part of the day for parents and kids alike.”

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