Responses by Michał Siciński, Punkt Widzenia, designer
Background: Kiwi Garden Coffee Roasters is a series of coffees and teas. Aimed at coffee lovers, the packaging attracts fans who want to learn about the differences in the coffee flavors that come from specific regions. Each coffee bean is selected from a specially selected plantation and roasted in a small manufacturing plant in Lodz, Poland. This packaging series includes espresso coffees, alternatives, teas and chocolate.
Reasoning: The brand name, Kiwi Garden, was chosen by the client, so birds naturally became the leitmotif of the brand and packaging. We used the same geometric shapes and colors repeated on each package to create a different pattern. At the same time, it enabled us to maintain a characteristic graphic design. Each illustration is of a bird living in the given region that the coffee beans are from, or our artistic vision of them. On the front of the packaging, there is a short description that will help buyers choose the variety of coffee they are interested in.
Challenges: Working out a solution that will enable us to easily create new packaging in the same geometric layout, and convincing the client of our vision.
Favorite details: We liked the birds we created. But we also enjoyed how every detail, from the graphics to fonts to materials to paper, made up the packaging design. Taking into account the limitations we had during this time, we are happy with the results.
Visual influences: Cubism and Modernism.
Specific demands: The concept was created very quickly. It only took two to three days. But the time constraints weren’t as important as the budget. We ended up choosing tubes, as they were the cheapest and most durable solution for packaging.
Alternative approach: Maybe in a few weeks or months, we will find something to improve. It is already planned to constantly expand and change Kiwi Garden’s packaging, so we will have many different possibilities.