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Klarna, a leading online payment company in Sweden, approached onformative to develop a real-time data visualization for the lobby of their new headquarters. Based in the center of Stockholm, Klarna currently offers online payment in fifteen countries with more than a hundred-thousand transactions a day. By analyzing this huge data set for potential stories, onformative developed a narrative that visualizes these transactions from different perspectives. Focusing on what, when, where and who, the data wall fluidly transforms into different data visualizations. These visualizations represent the volume of transactions sorted by categories and sub-categories, the transactions per day, the number of sales by different countries and cities, and the types of purchases made based on customer groups and age. The data behind these visualizations is continuously updated, becoming a real-time representation of Klarna’s business activity.

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