“The 2015 Los Angeles Film Festival opened June 10 with a bold identity, promotional campaign and trailer designed by Pentagram's Emily Oberman and team. Produced by Film Independent, a nonprofit organization that champions independent films and filmmakers, the weeklong festival showcased 74 feature films, 60 short films and more than 50 new media works representing 35 countries. Simultaneously strong, colorful and evocative, the branding and trailer set the tone for the extraordinary range of films presented at the festival. The trailer builds on the visual components of the poster, breaking them down to tell a story about the joy of filmmaking and the magic of creativity. It is kept abstract and simple. Iconic, evocative images of traditional filmmaking tools—including a film slate, a boom mic, a camera and an actor—appear, dripping with paint and splashing across the screen, ultimately revealing the logo. Shown before every screening at the festival, the trailer captured the spirit of the event and acted as a palate cleanser between films of all kinds, offering a creative reset for audiences who watched multiple films throughout the week.”
Design Army’s film for the eyeglass retailer tells the story of a quirky family of optometrists.