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Bogotá, Colombia–based restaurant La Principal offers an updated take on Colombia’s most popular recipes and flavors. The restaurant’s branding, created by designer Arutza Rico Onzaga, presents a visual, modern interpretation that reflects its dishes. “The name ‘La principal’ refers to the main street of many Colombian towns,” says Onzaga, “and for that reason, I chose to work with playful typographic forms and fluorescent colors that represents the cheerful Colombian culture.” A highlight of the restaurant’s interior design include a wall mural that captures the mythical elements of Colombian agricultural history. 

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