Lacoste has always played with time as it does with desire. Paris, France–based ad agency BETC brought this passion to life in a pair of new films for the established clothing brand. “Timeless” turns the heritage of the brand into a contemporary story about desire, as a heroine and a hero cross decades to meet. In the second film, the brand makes time stop. Both stories portray the essence of Lacoste and the timeless elegance of its iconic polo.
This identity by blok design is as polished and elegant as the catering and event company it represents.