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Lacoste has always played with time as it does with desire. Paris, France–based ad agency BETC brought this passion to life in a pair of new films for the established clothing brand. “Timeless” turns the heritage of the brand into a contemporary story about desire, as a heroine and a hero cross decades to meet. In the second film, the brand makes time stop. Both stories portray the essence of Lacoste and the timeless elegance of its iconic polo.

betc.com

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