Responses by Snask
Background: Lensway needed to visualize its brand and fill it with personality, rather than just excel at customer service. The target audiences are people who need lenses and want a cheap and easy way of getting them through Lensway’s online service. We set out to refresh its identity as well and reimagine the way the online lens and eyewear retailer could visualize its brand.
Reasoning: We wanted to focus a lot on eyes as well as give the brand a strong visual identity that was different from your regular optician down the street. We gave Lensway bold typography, strong colors and a humorous, visual tone of voice. Finally, we made a lot of the visuals by hand to give it a more authentic feel.
Challenges: To keep the brand’s heritage and red color, but at the same time refresh its identity. Favorite details: The overall feel is very nice with the bold typography and the playful approach to the rest of the identity.
Specific demands: We were not allowed to remake Lensway’s logotype. This was a challenge since the logotype set the tone, but we decided to just focus on its eye-symbol and red color. That way, we kept its heritage yet updated everything.
Time constraints: In this project, the most constraints went to all the stop motion films we did. Naturally, it takes time and time is something you don’t always have.
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