Rodeos definitely aren’t known for their appealing scents and smells; nevertheless, this year, in part to celebrate the centennial of one of the most prestigious rodeos in the West, the Pendleton Round-Up, Western Crossings, LLC introduced Let’er Buck Cologne as its official fragrance. Launched September 15 during the Centennial Round-Up event, the identity, packaging and all campaign materials were created by Portland’s Brewhouse Studio. The packaging commemorates the one hundred year anniversary of the legendary rodeo; in keeping with the nostalgia of the Round-Up’s history, the product name is synonymous with the historical event; and the logo features the iconic bucking horse (a registered trademark of the Round-Up). The bottle stands in a durable metal base, secured with a metal cap.