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Los Angeles-based Boxer Films created an intriguing surrealist dream in this cinematic 30-second spot for Lexus, out of El Segundo, California-based Team One. Compelling visuals uncover an illusionary world that tests the viewer’s sense of reality, only to be brought back to reality, courtesy of the Lexus innovative Driver Attention Monitor, which helps drivers keep their attention on the road. The campaign includes three additional spots.

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