Responses by LIFEWTR
Background: On March 25, LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced its seventh design series: Art through Technology. In highlighting the impact of emerging digital technologies, LIFEWTR Series 7 spotlights the works of three artists—Andrew Benson, Zach Lieberman, and Sara Ludy—who are expanding the meaning of art by harnessing next-generation tools such as coding, data visualization, 3-D printing and enhanced reality. Through a QR code or by accessing ar.LIFEWTR.com, consumers nationwide will be able to bring bottle art to life.
Reasoning: LIFEWTR believes inspiration is as essential to life as water, because it unleashes our creative potential. Since its inception, LIFEWTR bottles have featured the works of more than 20 diverse artists spanning seven series, including Public Art, Women in Art, Emerging Fashion Designers, Arts in Education, Art Beyond Borders, Diversity in Design and Art through Technology. Each new LIFEWTR design series serves as a canvas for emerging artists to showcase their art, inspire others and gain visibility and awareness.
Challenges: As new research shows, we are heading toward a creativity crisis in schools. LIFEWTR is always looking for new ways to bring art and inspiration to the forefront outside of its design series. To help reverse this looming creativity crisis, LIFEWTR is setting out to #BringArtBackToSchools and reach 10 million students through nationwide school beautification projects with local artists and teacher grants.
Favorite details: LIFEWTR is especially proud to continue to expand its footprint and reach, providing even more customers nationwide with a daily dose of creativity. Beginning in March, LIFEWTR Series 7 will be available in Whole Foods Market stores across these markets, and will bring inspiration to life in-store with product demos and giveaways.
Visual influences: Andrew Benson’s pieces combine a classic painter’s approach with digital art to produce animated pieces and custom-made software and electronic devices. Zach Lieberman’s work playfully utilizes technology to break down the barrier between the visible and the invisible, focusing on augmented reality and computer vision. Sara Ludy explores the connection between the real and virtual worlds through her work with video, sound, animation, virtual reality, websites, audiovisual performance and sculptures.
Anything new: LIFEWTR learned that while art continues to be the foundation of where creativity begins, as technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organizations agree that technology has made art a more participatory experience. This insight enabled us to focus on the impact of Art Through Technology as part of our newest design series, by spotlighting the works of these three artists who are expanding upon the meaning of art through next-generation technology tools.