Responses from by north
Background: The goal of the project was to establish Lofoten Seaweed as a high-end brand for edible seaweed and seaweed products as well as explain seaweed’s nutritional values. While we wanted to introduce the brand to everybody, we’ve focused the brand on those who are willing to experiment with food, have an interest in nutrition and health and care about the environment.
Reasoning: We wanted to avoid Lofoten Islands’ typical clichés with its fishing boats, wild mountains and the midnight sun. Instead, we aimed to convey the quality of the product, the care that goes into harvesting and producing it and the warmth and humor of the two founders, Tamara and Angelita.
Challenges: The most challenging aspect was to find a packaging solution that kept the cost down while coming across as a high end product. At the same time, the solution had to be as environmentally friendly as possible. Though it took us a bit of pondering, the end result was worth it. The carton cylinder can be used for all products and the metallic labels differentiate the products through color and text—the restrained design also works well to communicate value and quality.
Favorite details: We are really happy with the packaging, especially the contrast between the cardboard cylinder and the metallic label which gives the packaging a visual and tactile stand out, inviting consumers to pick them from the shelves to take a closer look.
Anything new: We learned a lot about seaweed from its history as food to its fantastic nutritional benefits to using it in our daily cooking.
Time constraints: We worked on a tight deadline, but we don’t find this constraining. On the contrary, we think tight deadlines can be good if you have the opportunity to fully concentrate on the project.