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With the help of an aromatherapist, customers can, in the store, mix and combine loto’s different oils to create personalized fragrances. Because customers can create individualized scents, Bogotá, Colombia design firm P576 wanted to communicate the singularity of the product. The unique packaging solution uses recycled cardboard, with the line’s distinctive seal hot stamped in gold, and affixed typographic labels that describe the makeup of the product, to create elegant and sophisticated packaging that alludes to the individuality of the scent inside.
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