Lust APS, a well-known female erotic shop in Copenhagen, Denmark, sells a variety of sex toys, accessories and lingerie and hosts workshops and seminars. The shop relied on existing window displays to draw people in. Wanting to increase the number of walk-in customers this series of visually arresting point-of-sale posters, was designed by Grey Global Group/Copenhagen. What on first glance looks like innocent, watercolor posters of bees pollinating flowers, on inspection reveals a naughtier side. The tagline, “A little less innocent,” sums-up Lust’s reputation and encourages store visitors to be a bit more adventurous. In addition to the increase in traffic, customers are requesting copies of the posters; Lust is printing postcard-size versions to give away with purchases.