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In Maine, people follow their own paths and live life the way they want. They’re fearlessly themselves in a world that is constantly trying to turn them into someone else. To create print ads that embody and champion originality just as Maine does, Milwaukee, Wisconsin–based ad agency BVK built the 2017 campaign for the Maine Office of Tourism on the theme “This is me.” Each ad features a declarative statement of originality in the first person, be it someone’s gratitude for the simple things or an enjoyment of the good life. Because of all places, few are as ideal a place to proclaim “This is me” than Maine.

bvk.com

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