Inspired by their travels to Paris, sisters Luisa Maria and Maria Jose opened Maison La Crème, a boutique coffee shop and boulangerie located in Guadalajara, Mexico. Design agency Análogo developed an elegant identity that reflects the café’s romantic influence. A distinctive, embellished monogram combines the initials of Maison La Crème with the names of the two founders and garnishes each element of the packaging system with a touch of gold. Análogo’s design helps distinguish the coffeehouse’s commitment to providing customers with excellent gastronomy.
Lippincott’s installation shows how ubiquitous brands are in our society.