Responses by David Gutiérrez, creative director/art director, Anagrama
Background: We created packaging for Manos de Cacao, a premium Mexican chocolate brand that feels timeless and super eye-catching at the same time. This product is aimed at true chocolate connoisseurs and to be discovered by those who aren’t. The chocolate’s high quality has also lent itself to collaborations with high-end local and national bakeries.
Reasoning: Manos de Cacao is a company that cares deeply about the entire production process of its product, especially the process of working with local farmers. It is also a company that aims to give back to these communities. This inspired us to try to create something that felt handmade and organic without seeming too obvious. We kept the brand balanced with clean layouts, bright colors and metallic finishes to give it a premium feel.
Challenges: The technical side of it: making the stains by hand, trying out all sorts of tools and basically making the vision we had in our heads into an actual physical product.
Favorite details: The way the logo fits and looks on the chocolate bars because it’s the final layer of branding that you actually eat!
Specific demands: The people behind this company are true masters of their crafts and very design savvy. They fully trusted us with their project. The client-designer relationship truly felt more like a collaboration rather than a service.
Anything new: We learned a lot about the process of making chocolate, primarily from an agricultural viewpoint, and about all the people that are part of the entire endeavor. What we learned helped us make conscious design decisions to highlight these attributes.