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Spanish fashion brand peSeta teamed up with Marc Jacobs to create handmade espadrilles. To reveal the quirky and regional flavor of peSeta, this 39-second video spot by agencies Tenis and Bonaparte features flamenco music with electronic flare and offbeat humor. A deadpan actor wears a record player atop his beret. With each snap of the cymbals, he taps his feet, magically switching between the selection of fabrics from Arnedo, Spain, that adorn the espadrilles.

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