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Miami-based FriendsWithYouStudios and ad agency US Sydney collaborated to create this rebranded look for Match.com. The campaign features twenty animated characters each part of a character couple designed to appeal to a different audience. The spot is a melancholic tale of a pea and a carrot that wander about in a magical world where all things that are supposed to be together are. From strawberries and cream, to a fork and knife, and a rabbit and a hat, the duos make their love connections all over town; the only ones that haven't yet found each other are the main characters. But everyone knows that when they finally do meet, it’s going to be great—after all, what goes better together than peas and carrots?
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