The McRib is one of McDonald’s most beloved sandwiches. The problem is that not every McDonald’s carries the McRib, and those that do only feature it for a few weeks every year or so. This has created a devoted, cultish group of fans who search high and low for restaurants selling the McRib. In this series of digital ads, Cossette Chicago imagines what those fans might look like.
One Twenty Three West lets bold images of honest ingredients do the talking.