“The new McDonald’s design moves beyond the red double-mansard roof and giant golden arches to a gently curving yellow roof with basic architectural forms and a palette of restaurant appropriate and locally adapted materials and finishes,” said Lippincott Mercer creative director Peter Dixon. “The arcade-like walls are finished in a combination of natural stone, terracotta-colored brick and metallic silver aluminum panels. The interior design repositions McDonald’s as a modern, appealing place for young adults while remaining a comfortable, friendly and clean setting for moms and kids. Under a two-story vaulted ceiling dining area, a bank of plasma screen TVs provides entertainment while large-scale graphics animate the surrounding walls. Seating types range from traditional booths to café tables to a shared community table to address different dining needs. This design was achieved in close collaboration with McDonald’s marketing, restaurant design and construction experts.”