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For the new workspace MeetDistrict—located in the Ghelamco Arena in Ghent, Belgium—skinn branding agency contributed not just a complete strategy, branding and idea for its interior design, but also a vision on future workplaces. After a comprehensive market survey of concepts and styles representing future workplaces over the globe, skinn developed a “meet and retreat” concept, where workers can mingle stress free in fully equipped meeting rooms (meet) and then withdraw afterwards to focus at their individual workspaces (retreat). This start-up concept served as a base for the visuals, from logo to stationery to the website to signs.

Also echoing this concept is the name that the Bruges, Belgium–based agency chose for the workspace: MeetDistrict, the intersection between a place for innovating enterprises (district) and one for professional meetings (meet). From the name, the project evolved into a village with many meeting spots, including MeetStreet, WorkSpaces, MeetSpaces and the centrally located MarketPlace, an incubator for vivid dialogues. 

Tying these responsive spots together is an atmosphere that supports the needs of the entrepreneurs and their visitors. And should MeetDistrict’s workers ever crave a brief respite, the sports facilities, shops, diners and coffee shops of the Ghelamco Arena offer everything from coffee to snacks for the professional who may need fuel before diving back into a space where working is part of an inspired life.

skinn.be

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