Responses by Justin Lortie, founder and Sarah Di Domenico, vice president partner/ creative director, Wedge
Background: The brief was to design a brand and custom family of bottles for a high end, premium spirit in the luxury category from the Menaud distillery that is meant for refined consumers. There are actually three bottles in the series now. The third is a whisky that will be ready in five years from now.
Reasoning: We approached the bottle design as an extension of the brand spirit and primarily as an elegant object of desire—one you couldn’t bear to discard, and something you’d keep for its beauty, maybe as a vase or otherwise. The bottle design’s elegance comes through the materials—colored glass, weighted paper with a slight texture, a real wooden cap—and minimalist design details, such as the seamless glass body to cap integration, which brings a quiet elegance.
Challenges: Production constraints. You have to work with set methods of production and adapt to these realities.
Visual influences: We foraged for references across the worlds of architecture, vintage Porsches, Japanese glass bottles and other high end spirits in the category as a means to cross reference, as well as to land on a design that is distinct.
Time constraints: For quality custom productions like this, you need time. Luckily, we had it. The founders were committed to doing the project right from the start. They afforded the design process with the lead time needed for custom packaging. We’re thankful to them for that.
Anything new: The project sparked an obsession and love for this type of packaging project. We look forward to more projects that integrate industrial design in the brand building or product process.