Metropolitan Ministries serves the poor and homeless in Tampa Bay by providing food, clothing, shelter, education, counseling and jobs to assist families before they are overtaken by depressing homeless environments. To create a poster campaign for this nonprofit, Tampa-based ad agency PP+K showed a child becoming part of the street. Also depicting the harsh realities of a child living in a car and an uprooted mother residing in the woods, PP+K hoped these dramatic images would convince people to make a donation on Metropolitan Ministries’ website to help change these dire situations.

uniteppk.com