With golf returning to the Olympic Games for the first time in 112 years, Michelob ULTRA, an official sponsor of the PGA Tour and the PGA Tour Champions, was ready to tee up the excitement in Rio to rally fans in celebrating the sport and supporting Team USA.
FCB Chicago and Michelob ULTRA debuted a comedic video featuring pro golfer Scott Langley in action. For the video, Michelob ULTRA enlisted Nilson César, a famous Brazilian sports announcer, to narrate the spot using the well-known excitement that host country Brazil has for the game of soccer. In a way that only he could, César conveyed excitement through his mastery of language, his enthusiasm, and the use of words that, while normal for soccer, make us all look at golf in a whole new way.
FCB Chicago and Michelob ULTRA debuted a comedic video featuring pro golfer Scott Langley in action. For the video, Michelob ULTRA enlisted Nilson César, a famous Brazilian sports announcer, to narrate the spot using the well-known excitement that host country Brazil has for the game of soccer. In a way that only he could, César conveyed excitement through his mastery of language, his enthusiasm, and the use of words that, while normal for soccer, make us all look at golf in a whole new way.
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