Prakt designed the visual identity for Mikkeli's 10th Illustration Triennial, a celebration of Finland’s top illustrators. This year, the triennial went back to its roots: all techniques and themes were welcome in the competition. The client didn’t want the identity to be too pompous, but rather lively and happy. For its part, Prakt didn’t want to create more illustrations for an exhibition already showcasing the best Finnish illustrations. The solution was based on custom lettering formed with picture-making tools and materials. With this typographic approach, Prakt created hybrids of pictures and letters to solidify the identity with illustrators’ tools.