Tool, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the 30-second spots, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him. In “Carry-All, the bartender tells the clueless guy to return when he ditches his purse, a white shoulder bag that he insists is not actually a purse. Other spots in the series include “Skirt,” “Panties,” “Antique” and “Lower Back Tattoo.”