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When Milwaukee’s Community Health Centers (MCHC) asked local ad agency Jigsaw to produce a brochure, what seemed like a tiny, run-of-the-mill project became something extraordinary. An organization dedicated to bringing quality affordable healthcare to all Milwaukee residents, MCHC clinics sprouted up in some of Milwaukee’s most diverse neighborhoods, representing many ethnic backgrounds. By bringing renowned documentary photographer Michael Prince into the fold, the images of the people in those neighborhoods brought the piece to life in a very authentic, genuine way. His photography, coupled with the simple message “I want healthcare” perfectly captures the spirit of MCHC as well as the sentiment of the people in the Milwaukee neighborhoods depicted on the pages.
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