Miner & Miner required an identity to launch the merger of two existing practices into a single management consultancy. As a solution, Toronto, Ontario-based Matter Strategic Design created a visual statement that implies that two heads are better than one. A bold numeral II stands in place of the “i” in the Miner wordmark on all collateral; business cards for both principals are housed together in a sleeve marked with the II icon and the firm’s Web site also features photos of both principals. Clients of Miner & Miner now understand unequivocally that they are benefiting from the expertise of two consultants.