The People’s City Mission in Lincoln, Nebraska is now in the coffee business. All proceeds from the sale of its new Mission Bean Coffee help to provide essential services and hope to many less fortunate individuals and families in the community. Local ad agency Bailey Lauerman created all identity materials and the innovative package design that features hand-written excerpts from letters written by people who have received assistance from the Mission. The coffee hit the shelves on May 5, 2008 and as the copy notes, it truly is “Great Coffee for the Greater Good.”