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The People’s City Mission provides beds, meals and hot coffee to the homeless of Lincoln, Nebraska. In May 2008, the non-profit launched a for-profit coffee company to create a steady revenue stream to help fund operations. Mission Bean Coffee Company promises “great coffee for the greater good” and all proceeds help feed the homeless. The logo, identity, Web site, package design and this series of print ads were all created by Lincoln, Nebraska-based Bailey Lauerman.
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