Proof Advertising (Austin, Texas) joins forces with the local Paramount Theater to help create the first ever Moontower Comedy & Oddity festival. The project included branding, naming, web, TV, radio and this series of posters/ads that ran in The Onion to promote the new show that took place in eleven venues around the city. The tagline, "There's an appropriate place for inappropriate humor," set up the situational jokes that would be delivered on-stage.
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