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Responses by Futura

Background: We wanted to create a space that felt cozy, but full of color. At the same time, we wanted it to be a space that you would immediately want to share on Instagram. The concept of the coffee shop Motín in Mexico City, Mexico, revolves around comfort: you can find comfort in the food, in the illustrations of the cute gluttonous hamster trying to steal your lunch and in the interiors that make you feel at home.

Reasoning: The name Motín was a play on words all related to food, breakfast and gluttony. Matin means morning in French. Botín means loot in Spanish—relating to our hamster stealing your food and keeping it in its huge cheeks. Motín means riot in Spanish—like a food riot where you eat all the pancakes you can and then run away.

Challenges: We didn’t know if Angela Sosa, the chef and owner, who already has a restaurant in La Condesa neighborhood in Mexico City, would feel comfortable changing the whole concept of her brand for this new place. It is also risky to use “childish” illustrations in a place that is supposed to be for grown-ups. But, everything coexists really well.

Favorite details: The interiors. We paid extra attention to details, materials and finishes. Our goal was to design a place that was completely eye-catching, and what better color to use than pink, along with some other darker and intense colors to complement the environment. We wanted the branding and the interior design to feel unified as one.

Visual influences: We were very inspired by the cleanness and simplicity of Scandinavian design. We wanted to create a minimal and functional space.

Specific demands: Angela wanted to preserve the comfort food feeling of her first restaurant, and we did that with a more modern and youthful look. We wanted to take a little risk with another name and concept to the new restaurant, to give it a fresh start.

byfutura.com

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