The latest spot for Ogilvy New York client Motorola involves 400 extras careening down a hillside in the California desert to brand the Motorola CLIQ. Football players, cheerleaders, grandparents, a bride and an entire office cubicle (including two guys having a water cooler moment) are all part of the madness to brand the phone that corrals Facebook, MySpace, Twitter, Picasa, GMail and MS Exchange into a single feed.
